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Google sees spot Bitcoin ETF ad campaigns as ICOs remain banned

Multiple Bitcoin (BTC) ETF issuers are competing to attract investors into America’s first basket of exchange-traded funds using Google ads. On Jan. 29, Google ended its five-year ban on cryptocurrency promotion via search results following the approval of spot BTC ETFs by the U.S. Securities and Exchange Commission (SEC). BlackRock and VanEck were the first firms to leverage this amended ad policy as crypto.news reported, but more issuers have joined the fray.  Promoting initial coin offerings (ICOs) on Google remains prohibited, but a pivot from the search engine’s ad policy has allowed firms to advertise crypto-backed funds. The Financial Times noted spot Bitcoin ETF ad campaigns launched by Bitwise, Fidelity, Grayscale, and Invesco amid a tussle to marshall retail capital into respective cryptocurrency funds. You might also like: LPL Financial to evaluate spot Bitcoin ETFs ‘three months’ before joining the market Google did not divulge how much these firms spend to p...

Google's $20M Digital Futures Project Promotes Responsible AI

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Empowering Thought Leaders to Shape AI Policy Furthermore, Google has previously supported organizations, such as think tanks and academic institutions, in the United States and worldwide. The grants have been awarded to recipients like the Carnegie Endowment for International Peace, the Aspen Institute, and the MIT Work of the Future. Consequently, their research will delve into critical issues like f AI rness, bias, and misinformation. advertisement Google’s director, Brigitte Hoyer Gosselink, articulated the venture’s vision well. “ AI has the potential to simplify our lives and tackle some of society’s most complex challenges,” she s AI d. However, she also emphasized addressing critical f AI rness, bias, and misinformation questions. Hence, Google AI ms to finance independent thinkers dissecting these issues and more. As the AI landscape evolves, so does the need for effective governance and oversight. Significantly, this year saw the ...

Blockchain is the only viable path to privacy and censorship resistance in the 21st century

Decentralized file-sharing services that Big Tech companies can’t control are the only way internet users will be able to maintain their freedom in the years ahead. While censorship resistance and privacy are not the same thing, they are closely intertwined. When the government or another entity, such as an advertiser, can track everything you do, they can also sanction you for bad behavior. Instead of working backward to try and cover up seismic cracks in Web2 with duct tape, it may be time to move full speed ahead on ensuring these same mistakes don’t happen in Web3. By being proactive, the purported internet of the future could actually protect our private information and prevent overzealous or oppressive censorship before these issues become unmanageable. Using crypto to deliver the message In countries fighting for human rights and civil liberties, suppressing free speech and outward communication complicates the struggle against oppressive regimes. This is where the encryption ...

NEAR Protocol partners with Google Cloud to support Web3 devs

Under a partnership with NEAR Protocol, Google Cloud will support NEAR developers in building and scaling their Web3 projects and DApps. NEAR Foundation has announced a new partnership between Google Cloud and NEAR Protocol, providing infrastructure to NEAR’s Web3 startup platform, Pagoda.  According to an Oct. 4 announcement, this partnership will allow Google Cloud to provide “technical support” to NEAR grant recipients by providing infrastructure for NEAR’s Remote Procedure Call (RPC) node provider to Pagoda. Near Protocol is a decentralized application (DApp) platform that focuses on usability among developers and users. It uses sharding technology to achieve scalability and, as a competitor to Ethereum, is also smart-contract capable and a proof-of-stake (PoS) blockchain. Launched in Feb. 2022, Pagoda is a startup platform that provides Web3 developers building on NEAR with a full-stack toolset to build, launch and maintain their Web3 projects or DApps on the blockchain. In a sta...