Google sees spot Bitcoin ETF ad campaigns as ICOs remain banned
Multiple Bitcoin (BTC) ETF issuers are competing to attract investors into America’s first basket of exchange-traded funds using Google ads. On Jan. 29, Google ended its five-year ban on cryptocurrency promotion via search results following the approval of spot BTC ETFs by the U.S. Securities and Exchange Commission (SEC). BlackRock and VanEck were the first firms to leverage this amended ad policy as crypto.news reported, but more issuers have joined the fray. Promoting initial coin offerings (ICOs) on Google remains prohibited, but a pivot from the search engine’s ad policy has allowed firms to advertise crypto-backed funds. The Financial Times noted spot Bitcoin ETF ad campaigns launched by Bitwise, Fidelity, Grayscale, and Invesco amid a tussle to marshall retail capital into respective cryptocurrency funds. You might also like: LPL Financial to evaluate spot Bitcoin ETFs ‘three months’ before joining the market Google did not divulge how much these firms spend to p...